It doesn’t matter where you’re from or where you’re going; there is a wonderful, transient point where a refugee’s life becomes intertwined with Kentucky Refugee Ministries. It was this concept that inspired the rebrand of this outreach community.

There are various issues and complications in being and having been a refugee. Things aren’t always black and white, but we are all human and it’s that common thread that bonds us together.
Kentucky Refugee Ministries advocates for and provides resettlement services to incoming refugees. The outcome was a visual system that reflected the welcoming outreach of the program and the colorful background of the clients they serve.

Visit the website. This project won a 2017 AAF award in Art Direction and Culturally Legit award.

Created at VIA Studio.
Branding / Art Direction / Design / Web Design

© 2019 Kelly Scheurich