The Myrtle project was created as a resource hub to promote a broader definition of vocation within the Presbyterian church. The charge was to develop a brand that established Myrtle as a resource for educational materials in order to promote the idea of vocation.
The concept for the identity was influenced by the floral motif of the myrtle plant and inspired by blackletter type used in the Gutenberg Bible. The logo draws from a biblical story of four types of spiritual learners and how they united together in faith.

The project received an honorable mention at the 2019 AAF Addy awards.

Created at VIA Studio.
Branding / Art Direction / Design
© 2019 Kelly Scheurich